Renna is a contemporary fashion brand that is always in search of the exceptional. In their quest for the extraordinary they aim to create the perfect product without the unnecessary details. They use durable and high quality materials. DDA has written all product descriptions, mapped SKU’s, defined brand identity, negotiated with cash on delivery vendors, negotiated percentages with drop shippers like Daraz.pk, Kaymu, Yayvo, Jambo and created stores for Renna on Daraz.pk, Kaymu, Yayvo. DDA also on boarded and executed product shoots for Renna. DDA also designed, planned and executed online marketing campaigns on facebook and researched additional product lines to envision product lines for the the next 4 seasons with efforts to get Renna products in retail outlets. DDA also conducted market research for Renna in the PK territory and also worked on regional markets + fulfillment. DDA also designed brand tags and care tags for Renna.